Peder Stedal

Managing Director


Peder Stedal is the Managing Director of the leading consumer electronics retailer in Denmark, Elgiganten A/S.

From being a Sales & Marketing Manager at Elgiganten in 2000, Peter has since become one of Denmark’s top leaders in sales and retail, moving up the company ranks, and now overseeing more than 2300 employees, 38 department stores, and EUR 830 million in revenue.

Peder has additional sales experience from international director and managerial positions at Electro World s.r.o. in Czech Republic and Unieuro S.p.A. in Italy. He also holds executive education from INSEAD.


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Johan Kragbæk