Morten Sørensen

CEO & Founder


In the fall of 2017, Morten Sørensen, a Danish digital nomad, decided to embark on a journey, a 100-day alcohol-free journey. A few years later that journey had evolved into the mindful drinking company ISH, based in the heart of Copenhagen, Denmark.

 Morten likes to challenge the norm and has done so continuously in his professional career that has evolved mainly around creative branding and strategic communications for small and large brands around the globe, before the path lead him to building his own brand, ISH.

Now exporting to over a dozen countries, ISH is on the mission to make mindful drinking easy – something Morten was missing as a mindful drinking.


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Portræt Foto - Simon Skovborg

Simon Skovborg