SALES TOPICS OF 2021

Whether you’re a top CEO or CCO, who oversees enormous deals or hundreds of sales employees, or a sales director, manager, entrepreneur, or even consultant, you know that sales is hard and that it has changed dramatically over the years. We know too. Sales today is complicated, filled with new concepts of strategy, breakthrough software, and evolving customer expectations. Still, you need to remain personal, and the traditional sales skills aren’t quite out of the picture yet. 

We have balanced our agenda with three main topics:

LEADERSHIP & STRATEGY

Being center and in charge of an organization requires an understanding of emerging corporate challenges. We will touch upon distinct approaches to sales strategies and commercial leadership. This includes talks about current trends in sales, change and innovation, culture, scaling, and growth.

1

HIGH PERFOR-MANCE SELLING

Leading the way for sales teams means understanding both yourself, your team, your product, and your customer. Digitization is changing the buyer’s journey, giving a new perspective to customer experience and success. We will also talk about productivity and effectiveness, sales enablement, and coaching.

2

TECH & OPERATIONS

No sales department delivers anything without the right structure and technology to support it. CRM systems have been around for decades, so what’s new? In this area, talks will touch upon software and as-a-Service approaches, alongside AI, big data, machine learning, and other emerging technologies.

3

Set, with us, sail for the future of sales

Networking break
Join us at your earliest possible to secure a fast and smooth registration alongside a fulfilling breakfast to start your day off right.

Introduction
Be welcomed by SetSales representatives for the 2021 SetSales Summit Europe.

Keynote
What’s coming in technology, regulations, demographics, and economics, and how is this affecting opportunities for sales now and in the future? We’re launching the 2021 SetSales Summit Europe with a highly interesting talk of how to successfully enter this decade.

Leadership & Strategy
Actions of the CEO ripple throughout the organization, but true success in productivity are often dependent on the people lower down. Companies fight for talent in sales and leadership, so how do you assemble the winning team?

Tech & Operations
As the corona virus causes unprecedented uncertainty, leaders and organisations are in need of strategic advice and tools to help drive sales effectiveness and performance. Find out how to utilize the latest innovations to rebound from the crisis smarter, better and stronger.

High Performance Selling
People want to buy from people they like, and liking someone begins with getting to know them. In order to build strong, meaningful relationships with customers, you need to be both personal and relevant.
Networking break
Your chance to network with other professionals in your field and to explore the lively exposition.
Tech & Operations
With projected advancements in technology, many tasks within the traditional sales function can soon be automated. Will the salesperson still be critical to the organization? – Yes. To which degree? –Let’s find out.
Leadership & Strategy
How do you make sure your sales channels and functions scale with the rest of the organization? Growth and success allows for more teams, managers, and bigger budgets. Learn from top successes – and failures.
Keynote
If you want to lead your sales department effectively, you have to take enablement functions into account. Easy? – No. Tools, training and content is constantly changing. Let’s dig into what’s new in Sales Enablement, from the roles of the CEO to the sales manager.

Networking break
Grab some quality dinner and gain new energy for the last half of the 2021 SetSales Summit. There’s also time for networking and exploring of the exposition area.

Leadership & Strategy
Over the last decade, sales prospecting has changed dramatically, with data and insights now delivered instantly to increase the velocity and relevance of customer conversions. Let’s talk real Sales Acceleration strategy.

High Performance Selling
The Covid-19 crisis has caused disruption and uncertainty for nearly all companies across the world. Learn how companies’ sales can thrive in an environment of uncertainty and obstacles with outbound sales and up-skill, recharge your entire sales team and gain a decisive competitive advantage

Special Event
This special event showcases three selected business cases from some of the hottest sales solutions right now. If you want to improve your sales effort, this is where you’ll find real, tangible tools and tips.
Keynote
Based on lessons learned from some of the world’s fastest growing companies and the very newest material in the 2nd Edition of From Impossible To Inevitable, the sequel to Predictable Revenue, Aaron Ross dives into the surprisingly few big levers that ignite – or stifle – growth.
Networking break
Your chance to network with other professionals in your field and to explore the lively exposition.

High Performance Selling
Selling is a combination of physiology, psychology, and consultative skills. Sales organizations must not only focus on teaching sales people hard selling skills. Learning to leverage intelligence, emotions and managing the neurological perspective in uncertain times is a key function in driving sales

Leadership & Strategy
20% of your existing customers holds 80% of your company’s value and growth potential. In the light of Covid-19, it is important for organisations to analyse, monitor and develop better customer experiences and see organic growth results – and amazing customer loyalty

Tech & Operations
The digital transformation continues to hatch as-a-Service opportunities that can improve scalability and agility while reducing cost. Do you have a 2020’s–mindset or are you stuck in 2016?

Tech & Operations
Technology is becoming an increasingly important aspect to sales performance, results and business growth. Let’s find out what’s in the mind of top sales leaders when making strategic use of this fast paced evolution in technology!
Leadership & Strategy
Are customers created equal? No, but they’re often treated the same. Let’s explore the power of segmentation to build value propositions that actually meet customer needs and help manage resources more effectively.
High Performance Selling
See new sales opportunities with Social Media. Learnings of who the customer is, who the buyers are, decision-makers, influencers, and who owns the budget. It can be hard to navigate. How do you plan your efforts?
Keynote
To be announced

Ending
Official thank you from and final remarks to SetSales Summit Europe 2021.

Networking
Stick around for drinks and seize this last opportunity to exchange business cards and handshakes.