Anja Bourup

Sales Acceleration Expert


As an expert Anja helps sales reps and leaders to derive absolute value via & from digital meetings. Her methods are focused on creating connection, impact and results in virtual & hybrid settings. 

Throughout Corona she has been deeply involved in helping organisations across Europe adapting their sales methods to the digital and hybrid working environment. Turnarounds which immediately helped sales teams rethink their revenue streams in order to meet and exceed their 2020 budgets, in spite of covid-19 restrictions and lock-downs.

As a Sales Acceleration Expert she leverages close to 30 yrs of national and international experience, and  having worked in hybrid organisations like Microsoft, VMware & Dell she natively masters the virtual environment.

Anja is the co-author & program owner of the sales methodology @ Canon Europe alongside with her consultancy on virtual and hybrid management, where it is her ambition to put a final end to people wasting each other’s time in boring digital meetings.


With Northern Europe’s leading sales conference, SetSales Summit provides an invaluable platform for networking, new insights and exposure at the conference with +1,000 sales executives and professionals. We are always looking for speakers who hold the abilities to provide value to our audience and who have something at heart.

To apply to be on stage, simply follow the form.

Portræt Foto - Simon Skovborg

Simon Skovborg