Co-CEO & Bestselling Author
Aaron is the bestselling author of From Impossible to Inevitable (ranked 8th best startup book of all time) and Predictable Revenue (called ”The Sales Bible of Silicon Valley”), both based on outbound prospecting and sales systems that have created billions in value for companies like Salesforce.com, Oracle, Red Hat and many other companies.
Aaron’s book Predictable Revenue: Turn Your Business into a Sales Machine With The $100 Million Best Practices of Salesforce.com was #1 on Amazon in its category for over 2 years. His newest book, From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue, details the hypergrowth playbook of companies like the record-breaking Zenefits (which skyrocketed from $1 million to $100 million in two years), Salesforce.com (the fastest growing multibillion-dollar software company), and EchoSign—aka Adobe Document Services—(which catapulted from $0 to $144 million in seven years).
Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.
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